Manufacturing, Retail & CPG

The solutions that customers of IRI, The CoSort Company want in these sectors are often similar to those in e-commerce, where measuring buyer behavior, determining product preferences, and building brand loyalty are paramount goals. In addition, cybersecurity is now a major consideration in consumer's selection or a retailer or brand.

Note: While we process retail data, we are not IRI Worldwide (now Circana), the retail data broker in Chicago. Therefore if you are looking for market data, we do not provide that; they would.

To identify the best mix of consumer segments and promotional campaigns before their competitors do, marketers need the fastest access to the most accurate information. To reach that goal, the smartest solution architects deploy the simplest and most cost-effective infrastructural data manipulation tools, like IRI CoSort. That's why PIM solutions like Ivis Sonetto are powered by CoSort.

For more advanced data integration, governance, and analytic requirements, they can use the built-in customer data integration (CDI, ETL), quality, masking, and wrangling (BI) functionality in the IRI Voracity platform to acquire, filter, transform, segment, standardize, anonymize, recast, and visualize data from disparate platforms (e.g., POS, RFID, marketing databases, and demographic data). The output of this process -- often achieved in a single job script and I/O pass -- is meaningful information in report format(s), or a manageable hand-off (subset) to an OLAP or data visualization tool.

With IRI software and optional value-added services, you can:

1. rapidly prepare data for the decisions which make or break customer relationships
2. create and manage master data, the 'single version of truth' culled from heterogeneous data sources
3. automatically classify, find, cleanse, and unify data based on pattern, fuzzy-match, and dictionary searches
4. de-identify personally identifiable information (PII) and primary account numbers (PAN) to nullify data breaches and comply with data privacy laws
5. leverage the proven performance of CoSortor interchangeable Hadoop engines, and a familiar, ergonomic, and extensible IDE built on Eclipse

Our customers in this space include commercial, industrial, and consumer goods manufacturers, chain stores, and their ASPsprocessing sales, distribution, inventory, customer, supply chain, and employee data. 

Consumer Packaged Goods (CPG)

Electronics & Software

Manufacturing & Industrial

Retail